Mercury Marine plans for new engine rollout

[EB News Bot]

New Brunswick Corp. president Mark Schwabero thinks people will be impressed by the new sterndrive engines Mercury Marine plans to introduce soon. The man who was named as Brunswick CEO Dusty McCoy’s eventual successor said the engines will come with “a whole array of features.” Although the company hasn’t specifically said whether the engines will...more

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[Sean]

I seriously doubt Mercury's new 'in-house" inboard engine/drive will reduce costs.

With specialty engines and specialty tools not to mention an overall reduction in R&D outside the company (i.e.> hot rodders) very few crossover parts all adding to a smaller pool controlled by a smaller group this means higher prices. In other words there is no economy of scale in any department.

It had better be a FANTASTIC design to be adopted to many applications or, I think other than new OE applications, people will stick to more commonplace tried and true technology. (automotive motors)